We created the Pawnacea Paw Balm in 2009 for Zippy*, the family beagle, out of the desire to protect her paws from blistering when she takes her walks. We came up with an all-natural, Zippy-approved formula that has kept her paws soft until the day she crossed the Rainbow Bridge.

Through Matenara, we bring you curated goods that reflect our passion for the handmade and the locally formulated, our love for animals by rejecting laboratory testing, and our respect for the planet by using recyclable and reusable packaging and providing affordable zero-waste/plastic-free options.