good for you & the planet

Welcome to SIMULA — a locally grown space that makes sustainable and zero waste products accessible in the Philippines. 

We realized that a small change could truly inspire other people; that our choices have the potential to make waves. 

Simula means “beginning” in Filipino, and the store embodies the start of living sustainably and supporting local. From home tools to personal finds, there’s something for everyone here. 

Choose consciously with Simula today.

Carbon-neutral shipping with Shopify Planet
CARBON-NEUTRAL SHIPPING ON ALL ORDERS! Make an Impact today 🍃
3kg
shipping emissions removed
That's like...
10
kilometers driven by an average gasoline-powered car
We fund innovations in...
Soil
Forest

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We're on GrabMart! 🛵

Get your fave low waste and sustainable essentials within 2 hours from purchase via GrabMart!

Take me to GrabMart

Let customers speak for us

from 63 reviews

I've been using MAGWAI sunscreen and I’m really impressed. It’s lightweight, non-sticky, doesn’t leave a white cast, and stays on even when I’m in the water. Best part? It’s reef-safe and locally made. Great for my skin and the ocean. Highly recommend!

MM
Magwai Reef-Safe Sunscreen
Happy with this sunscreen!

this product is easy to apply. its not as tacky as other sunscreens that ive previously used. love that its also reef safe

AnnI
Magwai Reef-Safe Sunscreen
Best mineral sunscreen

I love that it's 100% reef safe. And it's so easy to apply. The very minimal white cast disappears in a few seconds after applying. It's also very effective in protecting my skin from the sun, I've never had any sunburn ever since using Magwai.

A.T.
Magwai Reef-Safe Sunscreen
New formulation is better

I like their reformulation. It's less oily and smoother to apply.

CC
Magwai Reef-Safe Sunscreen
My Go To Reef-safe Sunscreen, daily or at beach :)

I’ve been using MAGWAI sunscreen for two years and haven’t had a single sunburn! The formula is really lightweight and non-greasy! Plus, it doesn’t leave a white cast on my skin as a morena girl :) And of course, I love that it’s reef-safe, so I know I’m protecting both my skin and the reefs. One advice is to also avoid the sun during peak hours. MAGWAI is honestly the best sunscreen I’ve ever used!

BN
Magwai Reef-Safe Sunscreen
Go to!!!

These rollers are a real breather. Especially for me who had to find last minute gifts for my wedding guests!!! Thank you Simula! You guys are really the best 🥹 Anything and everything a girl needs!

China Comendador
Just Breathe Roller
Great and lightweight

I like having these in my bag for places that don't have reusable utensils. They're lighter than my metal set, which is great for my back. And I was able to travel with them since they're bamboo. Yay!

Regina Peralta
Bamboo Cutlery

Pocket Disinfectant

Caryl Rose Satsatin
Pocket Disinfectant

BagsGo Reusable

Celina Alejandrino
BagsGo Reusable

Canvas Grocery Bag

Celina Alejandrino
Canvas Grocery Bag

Collapsible Sterilizing Cup

Yoo Jung Lee
Collapsible Sterilizing Cup

Palengke Bag

Ruth Quivedo
Palengke Bag
Beautiful performance

My first time using this product and I was pleasantly surprised. Spray went on evenly, fragrance was pleasant but not overpowering, and my skin felt hydrated and smooth. Would recommend 10/10, and the only points for improvement is probably the price point (bit on the pricier side) and the labeling (which can easily be removed).

Najee Chua
Clarify & Hydrate Toner Mist

Soy Candles

Ruth Quivedo
Soy Candles
Buy it now!

Love it! I'd been looking for a product like this for the longest time to protect my toothbrush. I wish this were more popular.

Victoria Jean Ella
Silicone Toothbrush Cover
I'm not trashy

Plastic-Free Shipping

We make sure to use post-consumer packaging for all orders. If you have used paper bags, boxes, magazines and other materials we can re-use, send us a message!

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